Freelance work where the client wanted an exploration of logo and brand design for a Smart-Home company name. They would be in charge of the installation and the selling of several products in the smart-home market (such as Alexa by Amazon or Home Pod by Apple).

The client provided a list of names where I picked two that I liked and seemed as good brand names. When I saw GRYD my initial thought with it was to create a brand where making connections was the message behind it. After some research and sketching exploration, I developed this idea where the “Y” from the name could work as the focal point for the brand. After that I did some color exploration to see what worked with the brand and what the client had in mind.

I also developed a few mockups to help the client visualize the brand better.