Worked with the Hurley brand during my time with Hired Remoteli as a Packaging Designer. Here I developed several product designs and catalogs for the brand. I also developed specific new prints for new products under the Hurley Brand. It was a great experience working with a brand such as Hurley, specifically because I have always been a big fan.

I developed Tech Pack specifics for overseas production companies to handle. Such Tech Packs gave specifics of the packaging required and how the material needed to be handled.

I designed and developed small CAD Files to create hydration bottles for the brand. These were later used for mockups and product design specifically.

Hydroglacier is a brand designed from scratch during my time at Hired Remoteli. It is a brand completely developed by me, from naming to product design, and packaging.

I developed a brand guide for Hydroglacier which entails all need to know about the brand. I also designed several ideation stages for new products for the brand, as well as created some mockups.

Freelance work where the client wanted an exploration of logo and brand design for a Smart-Home company name. They would be in charge of the installation and the selling of several products in the smart-home market (such as Alexa by Amazon or Home Pod by Apple).

The client provided a list of names and as soon as I saw Home-Run the idea for its logo design appeared in my head at first as an animation. Then I continued with some sketching for logo exploration just to make sure that the initial idea made sense on paper. After that, I proceeded to create a digital version of it and explore color variations as well as fonts that could match the style I wanted but would also match the clients.

I also developed a few sticker and clothing mockups so the client could have a better understanding of how the brand could look like when applied o everyday items.

This is a collection of my work for social media with different design and production agencies that I have worked under.

Utilizing Adobe programs (Illustrator, Photoshop, and After Effects) I developed several designs for different clients that have different branding. The majority of these designs were developed in a fast-paced manner due to the high amount of requests from other clients. If you have ever worked in a design/production agency you have an idea of what I am referring to.

Instead of uploading ALL of the designs, I created for the different clients I decided to hand-pick a few that would show its brand style and how I utilized said style to incorporate it in Instagram’s feed, stories, and videos to gain more followers, likes and of course sales.

Freelance work where the client wanted an exploration of logo and brand design for a Smart-Home company name. They would be in charge of the installation and the selling of several products in the smart-home market (such as Alexa by Amazon or Home Pod by Apple).

The client provided a list of names where I picked two that I liked and seemed as good brand names. When I saw GRYD my initial thought with it was to create a brand where making connections was the message behind it. After some research and sketching exploration, I developed this idea where the “Y” from the name could work as the focal point for the brand. After that I did some color exploration to see what worked with the brand and what the client had in mind.

I also developed a few mockups to help the client visualize the brand better.

A freelance project where the client wanted a rebranding where I explored color applications and made the brand more modern.

XoyFitness is a store that sells sports apparel online, this includes jogging machines, dumbells, and clothing apparel. The client requested to maintain a focal point on the “X” and to find a way to develop an isotype. Therefore, because the name may be complicated, I added the “F” so it’s easier to recognize the complete name of the brand.

After several meetings with the client, I began with some research of related sports stores and their logos and continued with some sketching. After I found this idea through my exploration I researched for a font that worked best with my idea and applied it and manipulated it in Adobe Illustrator.

The colors utilized are primary but modern and give the brand a sense of identity and flexibility.

A freelance project where I developed a rebrand from a small granola company based in Caracas-Venezuela.

The client wanted to maintain Resueltos Granola as their name but give it a new “fresh” look. Their original brand had a Gorilla as a mascot and they wanted to see the gorilla applied in the branding somewhere. I thought that it didn’t make much sense but I complied and applied it in the packaging as a vector, very subtly.

After several meetings with the client showing different logo ideations and ideas, they liked this one the best (which is also my favorite).

I developed some basic mockups (business cards and packaging) so the client can see their brand as it is intended to be. I designed this small brand manual for them with the intention of making the brand clear and easy to understand for anyone upon meeting Resueltos for the first time.

At the bottom you can see the different ideas I proposed but didn’t go through.

A freelance project where the client wanted to rebrand for a CBD company that is based in California-USA.

FYI CBD has an amazing line of products for CBD but its previous logo didn’t show that high-quality value. However, the client wanted to maintain the logo’s aesthetic I changed its design enough so it can transmit the right message.

I developed a small catalog of its products to be sold to clients in Caracas-Venezuela, with the new branding.

Nychos The Weird (Street artist) took his passion of anatomy and took it to writing! These book jackets are designed with a heavy reference on its typography. 

With a whole concept process, under the course of two weeks I was able to research, ideate, design and mockup 3 book jackets for one of my favorite artists. Using Indesign I was able to create the book jacket as well as maintain a design language that fits the concept.